Adam Yosilewitz Fractional PMM & GTM Architect

Turn product innovation into clear customer value

Replace guesswork with a GTM roadmap grounded in market evidence.
I bridge the gap between technical roadmaps and customer value to build high-velocity GTM systems.

Fix my GTM

How it works

Building Your GTM System

01

Evidence Audit

Ground your strategy in market reality. Analyze product data and interview prospective, current, and churned customers to identify exactly why users buy or bounce. This replaces internal assumptions with evidence-based insights.

02

Strategic Narrative

Build a unified 'Source of Truth' for your product. Create positioning and messaging frameworks that align Sales, Product, and Marketing around one story. This ensures every touchpoint speaks directly to your target market.

03

Lifecycle Execution

Turn strategic frameworks into revenue-driving assets. Deploy high-impact landing pages, sales decks, webinars, and newsletters to move users through the funnel—from sign-up to long-term retention.

What I Own

Core GTM Ownership Pillars

Strategic Foundations

Competitor Landscape Audits
User & Stakeholder Interviews
ICP & Persona Definition
Win/Loss Analysis

Narrative Architecture

Messaging & Positioning Frameworks
Value Prop & Category Design
Internal Alignment Guides
Strategic Narrative Decks

Conversion Architecture

High-Converting Landing Pages
Onboarding (FTUE) Optimization
Automated Lifecycle Emails
User Retention Flows

Sales & Market Enablement

Sales Playbooks & Battlecards
Technical-to-Value Pitch Decks
Asset Audit & Content Mapping
GTM Launch Blueprints

GTM Operations & Data

Chronological Launch Pipelines
Analytics & Event Tracking Setup
Centralized GTM Operating System
Funnel Performance Dashboards

Hear it from them

Proof & Impact

Adam built our marketing foundation from the ground up. His data-driven approach and ability to translate technical innovation into market value were instrumental to our early growth and scalability.

Reem Sherman

CTO @ StreamElements

By leading our Voice of the Customer operations, Adam transformed raw user insights into actionable product strategies. He ensured our R&D roadmap was perfectly aligned with what our clients actually needed.

Dorit Turpaz

PMM Director @ Taboola

Adam rebuilt our user onboarding through strategic experimentation and deep data analysis. The impact on our conversion rates was immediate, clear, and significant for our bottom line.

Yedidia Nissan

CEO @ Lexense

Adam has a rare ability to translate complex product capabilities into clear, compelling narratives that resonate with sales teams, advertisers, and cross-functional stakeholders. He understands how to position products in a way that drives adoption, not just awareness.

Alex Distadio

Sales Director @ Taboola